Published: December 18, 2010 | By Adam G
Posted in: Video
Whether you’re a global brand, a local institution, or somewhere in-between, interactive marketing is all about results. Web videos are shown to have a direct effect on conversion activities on your website.
Things to think about:
* Evaluate conversion rates per links
* Estimate the real dollar return of using video
* Measure how web-features incorporating rich media correlate to conversions so you can promote more of what works
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